:root {
  --bg: #ffffff;
  --surface: #f3f3f6;
  --ink: #17171f;
  --muted: #5d5d6a;
  --line: #e6e6ec;
  --red: #ff3d2e;
  --red-text: #d42a1c;
  --display: "Bricolage Grotesque", "DM Sans", system-ui, sans-serif;
  --body: "DM Sans", system-ui, sans-serif;
}
* { box-sizing: border-box; }
[hidden] { display: none !important; }
html { scroll-behavior: smooth; color-scheme: light; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body { margin: 0; background: var(--bg); color: var(--ink); font: 17px/1.6 var(--body); -webkit-font-smoothing: antialiased; }
img { display: block; max-width: 100%; }
a { color: inherit; }
h1, h2, h3, h4 { font-family: var(--display); margin: 0; font-weight: 700; letter-spacing: -0.015em; }
:focus-visible { outline: 3px solid var(--red); outline-offset: 2px; border-radius: 6px; }
.skip { position: absolute; left: -999px; top: 8px; background: var(--ink); color: #fff; padding: 8px 14px; border-radius: 8px; z-index: 50; }
.skip:focus { left: 8px; }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); }

/* buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; min-height: 44px; padding: 0 20px; border-radius: 999px; border: 0; font: 600 15px var(--body); text-decoration: none; cursor: pointer; white-space: nowrap; }
.btn-ink { background: var(--ink); color: #fff; }
.btn-ink:hover { background: #2d2d3a; }
.btn-red { background: var(--red); color: #fff; }
.btn-red:hover { background: var(--red-text); }

/* logo */
.brand { display: inline-flex; align-items: flex-end; text-decoration: none; font: 700 25px/1 "Space Grotesk", var(--body); letter-spacing: -0.035em; color: var(--ink); }
.brand .i { position: relative; display: inline-block; letter-spacing: 0; }
.brand .i-dot { position: absolute; left: 50%; top: 0.04em; width: 0.26em; height: 0.26em; margin-left: -0.15em; border-radius: 50%; background: var(--red); }
.brand-sm { font-size: 20px; }

/* header */
.top { position: sticky; top: 0; z-index: 20; background: rgba(255,255,255,.92); backdrop-filter: saturate(1.4) blur(12px); border-bottom: 1px solid var(--line); }
.top-inner { max-width: 1320px; margin: 0 auto; padding: 12px 24px; display: flex; align-items: center; gap: 32px; }
.top nav { display: flex; gap: 26px; margin-right: auto; }
.top nav a { text-decoration: none; font-weight: 500; font-size: 15px; color: var(--muted); }
.top nav a:hover { color: var(--ink); }

/* hero */
.hero { max-width: 1320px; margin: 0 auto; padding: 64px 24px 56px; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 560px); gap: 56px; align-items: center; }
.week-date { margin: 0 0 18px; display: inline-flex; align-items: center; gap: 10px; font-weight: 600; font-size: 15px; color: var(--red-text); }
.week-date::before { content: ""; width: 9px; height: 9px; border-radius: 50%; background: var(--red); box-shadow: 0 0 0 5px rgba(255,61,46,.16); }
.hero h1 { font-size: clamp(44px, 6.2vw, 84px); line-height: .98; font-weight: 800; letter-spacing: -0.035em; max-width: 11ch; }
.summary { font-size: 19px; color: var(--muted); max-width: 52ch; margin: 22px 0 28px; }
.jump { display: flex; flex-wrap: wrap; gap: 10px; }
.jump a { display: inline-flex; align-items: center; gap: 6px; min-height: 44px; padding: 0 16px; border-radius: 999px; background: var(--surface); text-decoration: none; font-size: 15px; }
.jump a:hover { background: #e9e9ef; }
.jump b { font-family: var(--display); font-size: 17px; }

/* hero reel stack: the week's viral covers */
.hero-reels { position: relative; height: 520px; }
.hero-reels .reel-tile { position: absolute; top: 50%; width: 46%; aspect-ratio: 9 / 16; border-radius: 22px; overflow: hidden; box-shadow: 0 24px 60px -24px rgba(23,23,31,.45); background: var(--surface); }
.hero-reels .reel-tile:nth-child(1) { left: 0; transform: translateY(-50%) rotate(-6deg); }
.hero-reels .reel-tile:nth-child(2) { left: 27%; transform: translateY(-54%); z-index: 2; }
.hero-reels .reel-tile:nth-child(3) { right: 0; transform: translateY(-48%) rotate(6deg); }
.reel-tile img { width: 100%; height: 100%; object-fit: cover; }
.reel-tile .ph + .cap { display: none; }
.hero-reels .reel-tile:nth-child(2) .ph { background: #e4e4ec; }
.reel-tile .cap { position: absolute; left: 0; right: 0; bottom: 0; padding: 40px 14px 14px; color: #fff; font: 600 14px/1.3 var(--body); background: linear-gradient(transparent, rgba(0,0,0,.72)); }

/* placeholders when no image */
.ph { width: 100%; height: 100%; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 10px; background: #ececf2; color: #8a8a99; font-size: 13px; font-weight: 500; text-align: center; padding: 12px; }
.ph svg { width: 38px; height: 38px; }
.ph-audio { background: var(--ink); color: rgba(255,255,255,.55); }

/* layout + rails */
.layout { max-width: 1320px; margin: 0 auto; padding: 0 24px; display: grid; grid-template-columns: 210px minmax(0, 1fr) 210px; gap: 44px; }
.rail { padding-top: 56px; }
.rail .banner { position: sticky; top: 92px; }
main { min-width: 0; padding-bottom: 96px; }

.block { padding-top: 56px; }
.block-head { display: flex; justify-content: space-between; align-items: flex-end; gap: 24px; flex-wrap: wrap; padding-bottom: 22px; margin-bottom: 26px; border-bottom: 1px solid var(--line); }
.block-head h2 { font-size: clamp(28px, 3.2vw, 38px); line-height: 1.05; }
.block-head p { margin: 0; color: var(--muted); font-size: 15px; max-width: 42ch; }

.adapt { margin-top: 12px; padding: 12px 14px; border-radius: 12px; background: var(--surface); font-size: 15px; line-height: 1.5; }
.adapt b { color: var(--ink); font-weight: 600; }
.open { display: inline-flex; align-items: center; gap: 6px; margin-top: 10px; min-height: 36px; font-size: 15px; font-weight: 600; color: var(--red-text); text-decoration: none; }
.open:hover { text-decoration: underline; }

/* music */
.music { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(auto-fill, minmax(340px, 1fr)); gap: 36px; }
.music li { display: grid; grid-template-columns: 112px minmax(0, 1fr); gap: 18px; align-items: start; }
.cover { position: relative; width: 112px; aspect-ratio: 1; border-radius: 16px; overflow: hidden; }
.cover img { width: 100%; height: 100%; object-fit: cover; }
.rank { position: absolute; left: 8px; top: 8px; min-width: 28px; height: 28px; padding: 0 8px; border-radius: 999px; background: #fff; color: var(--ink); font: 700 14px/28px var(--display); text-align: center; }
.music h3 { font-size: 21px; line-height: 1.2; }
.artist { color: var(--muted); font-size: 15px; margin: 2px 0 8px; }
.music p { margin: 0; font-size: 16px; }

/* viral reels grid */
.reels { display: grid; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); gap: 40px 24px; align-items: start; }
.reel .thumb { max-width: 340px; }
.reel .thumb { position: relative; display: block; aspect-ratio: 9 / 16; border-radius: 18px; overflow: hidden; background: var(--surface); }
.reel .thumb img { width: 100%; height: 100%; object-fit: cover; transition: transform .4s ease; }
.reel a.thumb:hover img { transform: scale(1.03); }
.platform { position: absolute; left: 10px; top: 10px; padding: 5px 11px; border-radius: 999px; background: rgba(255,255,255,.94); font-size: 13px; font-weight: 600; color: var(--ink); }
.reel h3 { font-size: 19px; line-height: 1.25; margin: 14px 0 6px; }
.reel p { margin: 0; font-size: 15px; color: var(--muted); }

/* news */
.news { display: grid; gap: 28px; }
.news article { display: grid; grid-template-columns: 260px minmax(0, 1fr); gap: 24px; align-items: start; }
.news .thumb { aspect-ratio: 16 / 10; border-radius: 16px; overflow: hidden; background: var(--surface); }
.news .thumb img { width: 100%; height: 100%; object-fit: cover; }
.cat { display: inline-block; margin-bottom: 8px; padding: 3px 10px; border-radius: 999px; font-size: 13px; font-weight: 600; background: #fff0ee; color: var(--red-text); }
.news h3 { font-size: 22px; line-height: 1.2; margin-bottom: 6px; }
.news p { margin: 0; color: var(--muted); }

/* banners (user content) */
.banner { display: flex; flex-direction: column; gap: 10px; text-decoration: none; border-radius: 20px; padding: 20px; color: #fff; background: var(--bc, var(--red)); overflow: hidden; }
.banner img { border-radius: 12px; width: 100%; aspect-ratio: 4 / 3; object-fit: cover; }
.banner .from { font-size: 13px; opacity: .8; }
.banner h4 { font-size: 22px; line-height: 1.1; }
.banner p { font-size: 15px; margin: 0; opacity: .92; line-height: 1.45; }
.banner .btn { align-self: flex-start; margin-top: 6px; background: #fff; color: #17171f; }
.inline-banner { margin-top: 56px; display: grid; grid-template-columns: minmax(0, 1fr) auto; align-items: center; gap: 20px 28px; padding: 28px; }
.inline-banner.has-img { grid-template-columns: 200px minmax(0, 1fr) auto; }
.inline-banner .btn { align-self: center; margin: 0; }
.inline-banner h4 { font-size: 26px; }

#stickyBar .sticky { position: fixed; left: 12px; right: 12px; bottom: calc(76px + env(safe-area-inset-bottom)); z-index: 30; display: none; align-items: center; justify-content: space-between; gap: 12px; padding: 8px 8px 8px 18px; border-radius: 999px; color: #fff; text-decoration: none; background: var(--bc, var(--red)); box-shadow: 0 12px 32px -8px rgba(23,23,31,.45); font-size: 15px; font-weight: 500; line-height: 1.3; }
#stickyBar .btn { background: #fff; color: #17171f; min-height: 40px; }

/* newsletter */
.newsletter { margin-top: 72px; padding: 40px; border-radius: 24px; background: var(--ink); color: #fff; display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 28px; align-items: center; }
.newsletter h2 { font-size: 34px; line-height: 1.05; }
.newsletter p { margin: 10px 0 0; color: rgba(255,255,255,.75); }
.newsletter form { display: flex; gap: 8px; flex-wrap: wrap; }
.newsletter input[type=email] { flex: 1 1 220px; min-height: 48px; padding: 0 18px; border-radius: 999px; border: 0; font: 16px var(--body); }
.newsletter .btn { min-height: 48px; }

/* archive + footer */
.archive { list-style: none; margin: 0; padding: 0; }
.archive li + li { border-top: 1px solid var(--line); }
.archive a { display: flex; justify-content: space-between; gap: 16px; padding: 16px 0; text-decoration: none; font-weight: 500; }
.archive a:hover { color: var(--red-text); }
.archive a[aria-current] { color: var(--red-text); }
.archive span { color: var(--muted); font-size: 15px; font-weight: 400; }
.foot { border-top: 1px solid var(--line); }
.foot-inner { max-width: 1320px; margin: 0 auto; padding: 28px 24px; display: flex; align-items: center; gap: 24px; color: var(--muted); font-size: 15px; }
.foot-inner p { margin: 0 auto 0 0; }

/* responsive */
@media (max-width: 1360px) {
  .layout { grid-template-columns: minmax(0, 1fr); max-width: 980px; }
  .rail { display: none; }
  #stickyBar .sticky { display: flex; }
  main { padding-bottom: 180px; }
}
@media (max-width: 960px) {
  .hero { grid-template-columns: 1fr; gap: 36px; padding-top: 44px; }
  .hero-reels { height: 400px; max-width: 460px; }
  .newsletter { grid-template-columns: 1fr; padding: 32px; }
  .top nav { display: none; }
  .top-inner { justify-content: space-between; }
}
@media (max-width: 640px) {
  body { font-size: 16px; }
  .top-inner, .hero, .layout { padding-left: 16px; padding-right: 16px; }
  .hero-reels { height: 330px; }
  .music { grid-template-columns: 1fr; }
  .music li { grid-template-columns: 88px minmax(0, 1fr); gap: 14px; }
  .cover { width: 88px; }
  .reels { grid-template-columns: 1fr; gap: 36px; }
  .reel .thumb { max-width: none; }
  .reel h3 { font-size: 17px; }
  .news article { grid-template-columns: 1fr; gap: 12px; }
  .inline-banner, .inline-banner.has-img { grid-template-columns: 1fr; padding: 22px; }
  .newsletter { padding: 26px 20px; }
  .newsletter h2 { font-size: 28px; }
  .foot-inner { flex-wrap: wrap; padding: 24px 16px 160px; }
  .top .btn { padding: 0 16px; font-size: 14px; }
}

/* daily feed */
.daily { list-style: none; margin: 0; padding: 0; display: grid; gap: 0; }
.daily li { display: grid; grid-template-columns: 96px minmax(0, 1fr); gap: 20px; padding: 20px 0; }
.daily li + li { border-top: 1px solid var(--line); }
.daily time { font: 700 17px/1.3 var(--display); color: var(--ink); padding-top: 2px; }
.daily li:first-child time { color: var(--red-text); }
.daily h3 { font-size: 20px; line-height: 1.25; margin-bottom: 4px; }
.daily p { margin: 0; color: var(--muted); }
@media (max-width: 640px) {
  .daily li { grid-template-columns: 1fr; gap: 6px; }
}

/* sector picker */
.chips { display: flex; flex-wrap: wrap; gap: 10px; margin-bottom: 24px; }
.chip { min-height: 44px; padding: 0 18px; border-radius: 999px; border: 1px solid var(--line); background: #fff; color: var(--ink); font: 500 15px var(--body); cursor: pointer; }
.chip:hover { border-color: #c9c9d3; }
.chip[aria-pressed="true"] { background: var(--ink); border-color: var(--ink); color: #fff; }
.ideas { display: grid; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); gap: 16px; }
.idea { padding: 22px; border-radius: 18px; background: var(--surface); display: flex; flex-direction: column; gap: 8px; }
.idea .cat { align-self: flex-start; margin: 0; background: #fff; }
.idea h3 { font-size: 20px; line-height: 1.2; }
.idea p { margin: 0; font-size: 16px; }
.idea-audio { color: var(--muted); font-size: 15px !important; }
.empty { margin: 0; color: var(--muted); }

/* video embeds */
.embed { border-radius: 18px; overflow: hidden; background: var(--surface); }
.embed .instagram-media, .embed .tiktok-embed { margin: 0 !important; min-width: 0 !important; width: 100% !important; max-width: 100% !important; border: 0 !important; border-radius: 18px !important; box-shadow: none !important; }
.embed iframe { min-width: 0 !important; width: 100% !important; border-radius: 18px !important; }
.embed-fallback { display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 10px; aspect-ratio: 9 / 14; color: var(--muted); font-weight: 600; font-size: 15px; text-decoration: none; text-align: center; padding: 16px; }
.embed-fallback svg { width: 44px; height: 44px; color: var(--red); }
.embed.yt { position: relative; display: block; aspect-ratio: 9 / 16; max-width: 340px; }
.embed.yt img { width: 100%; height: 100%; object-fit: cover; }
.play, .cover-play { position: absolute; inset: 0; display: grid; place-items: center; color: #fff; }
.play svg { width: 56px; height: 56px; filter: drop-shadow(0 4px 12px rgba(0,0,0,.4)); }
.cover-play { background: rgba(23,23,31,.25); opacity: 0; transition: opacity .2s; }
.cover-play svg { width: 34px; height: 34px; }
a.cover:hover .cover-play, a.cover:focus-visible .cover-play { opacity: 1; }
@media (hover: none) { .cover-play { opacity: 1; background: rgba(23,23,31,.18); } }
.platform-line { display: inline-block; margin-top: 14px; font-size: 13px; font-weight: 600; color: var(--muted); }
.reel.has-embed h3 { margin-top: 4px; }
.links { display: flex; flex-wrap: wrap; gap: 4px 18px; }
a.reel-tile { display: block; color: inherit; text-decoration: none; }
.reel .thumb.compact { aspect-ratio: 16 / 10; }

/* badges, share, product cta */
.badges { display: flex; flex-wrap: wrap; gap: 6px; margin: -2px 0 10px; }
.badge { display: inline-flex; align-items: center; height: 26px; padding: 0 10px; border-radius: 999px; background: var(--surface); font-size: 13px; font-weight: 600; color: var(--muted); }
.badge.up { background: #e8f6ee; color: #166534; }
.badge.peak { background: #fff4e0; color: #8a4b00; }
.badge.down { background: #f1f1f4; color: #5d5d6a; }
.share { min-height: 36px; margin-top: 10px; padding: 0; border: 0; background: none; color: var(--ink); font: 600 15px var(--body); cursor: pointer; text-decoration: underline; text-underline-offset: 3px; }
.product-cta { display: flex; align-items: center; justify-content: center; min-height: 44px; margin-top: 12px; border-radius: 12px; background: #fff0ee; color: var(--red-text); font-weight: 600; font-size: 15px; text-decoration: none; }
.product-cta:hover { background: #ffe3df; }
.week-updated { margin: 14px 0 0; font-size: 14px; color: var(--muted); }

/* ---------- video posters + in-site player ---------- */
.vposter { position: relative; display: block; width: 100%; padding: 0; border: 0; overflow: hidden; background: #e9e9ef; color: inherit; cursor: pointer; text-align: left; font: inherit; }
.vposter.thumb { aspect-ratio: 9 / 16; border-radius: 18px; max-width: 340px; }
.vposter.cover { width: 112px; aspect-ratio: 1; border-radius: 16px; }
.reel-tile .vposter { height: 100%; }
.vposter img { width: 100%; height: 100%; object-fit: cover; }
.ig-crop { position: absolute; inset: 0; overflow: hidden; pointer-events: none; }
.ig-crop iframe { position: absolute; left: 50%; top: 0; width: 360px; height: 640px; border: 0; transform: translate(-50%, calc(var(--s, 1) * -54px)) scale(var(--s, 1)); transform-origin: 50% 0; background: transparent; }
.ph-face { position: absolute; inset: 0; display: flex; flex-direction: column; align-items: center; justify-content: center; gap: 8px; color: #8a8a99; font-size: 13px; font-weight: 600; }
.ph-face svg { width: 38px; height: 38px; }
.vp-play { position: absolute; left: 50%; top: 50%; width: 56px; height: 56px; transform: translate(-50%, -50%); transition: transform .2s; }
.vp-play svg { width: 100%; height: 100%; }
.cover .vp-play { width: 36px; height: 36px; }
.vposter:hover .vp-play, .vposter:focus-visible .vp-play { transform: translate(-50%, -50%) scale(1.08); }
@media (prefers-reduced-motion: reduce) { .vp-play { transition: none; } }
.vposter .platform, .vposter .rank { z-index: 2; }
.vposter .cap { z-index: 2; }
.vlink { padding: 0; border: 0; background: none; cursor: pointer; font-family: var(--body); }

.player { padding: 0; border: 0; background: transparent; max-width: none; max-height: none; width: 100%; height: 100%; }
.player::backdrop { background: rgba(10, 10, 16, .82); }
.player[open] { display: grid; place-items: center; }
.player-box { width: min(420px, calc(100vw - 24px)); max-height: calc(100vh - 24px); display: flex; flex-direction: column; gap: 10px; background: #fff; border-radius: 22px; padding: 14px; }
.player-head { display: flex; align-items: center; justify-content: space-between; gap: 12px; font-family: var(--display); font-size: 17px; }
.player-close { width: 44px; height: 44px; flex: none; display: grid; place-items: center; border: 0; border-radius: 50%; background: var(--surface); color: var(--ink); cursor: pointer; }
.player-frame { position: relative; width: 100%; aspect-ratio: 9 / 16; max-height: calc(100vh - 150px); border-radius: 14px; overflow: hidden; background: #000; }
.player-frame.instagram { background: #fff; aspect-ratio: auto; height: min(720px, calc(100vh - 150px)); }
.player-frame iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }
.player .open { align-self: center; margin: 0; }

/* sticky table of contents */
.toc { position: sticky; top: 61px; z-index: 15; background: rgba(255,255,255,.94); backdrop-filter: blur(10px); border-bottom: 1px solid var(--line); }
.toc-inner { max-width: 1320px; margin: 0 auto; padding: 0 24px; display: flex; align-items: center; justify-content: space-between; gap: 16px; }
.toc-links { display: flex; gap: 4px; overflow-x: auto; scrollbar-width: none; }
.toc-links::-webkit-scrollbar { display: none; }
.toc a { display: inline-flex; align-items: center; min-height: 44px; padding: 0 12px; white-space: nowrap; text-decoration: none; font-size: 14px; font-weight: 500; color: var(--muted); border-radius: 999px; }
.toc a:hover { color: var(--ink); }
.toc-weeks { display: flex; gap: 4px; flex: none; }
.toc-weeks a { color: var(--ink); font-weight: 600; }
.block, #rapor, #bulten { scroll-margin-top: 130px; }
.top nav { display: none; }
@media (max-width: 640px) { .toc { top: 61px; } .toc-inner { padding: 0 8px; } .toc-weeks { display: none; } }

/* badges: yeni */
.badge.new { background: var(--red); color: #fff; }
.daily .badges { margin: 0 0 6px; }
.daily .badges .cat { margin: 0; }

/* report lead magnet */
.report { margin-top: 72px; display: grid; grid-template-columns: 220px minmax(0, 1fr); gap: 36px; align-items: center; padding: 32px; border-radius: 24px; background: var(--surface); }
.report-cover { aspect-ratio: 3 / 4; border-radius: 14px; background: #fff; box-shadow: 0 24px 50px -24px rgba(23,23,31,.4); padding: 18px; display: flex; flex-direction: column; justify-content: space-between; transform: rotate(-3deg); }
.report-cover b { font: 800 26px/1.05 var(--display); letter-spacing: -0.02em; }
.report-cover > span:last-child { align-self: flex-start; padding: 3px 10px; border-radius: 999px; background: var(--red); color: #fff; font-size: 12px; font-weight: 700; }
.report h2 { font-size: 32px; line-height: 1.05; margin-bottom: 8px; }
.report p { margin: 0 0 18px; color: var(--muted); }
.report-row { display: flex; gap: 8px; flex-wrap: wrap; }
.report-row input { flex: 1 1 220px; min-height: 48px; padding: 0 18px; border-radius: 999px; border: 1px solid #d4d4dd; font: 16px var(--body); }
.report-row .btn { min-height: 48px; }
.consent-sm { display: flex; gap: 8px; align-items: flex-start; margin-top: 12px; font-size: 14px; color: var(--muted); }
.consent-sm input { width: 18px; height: 18px; margin-top: 2px; accent-color: var(--ink); }
.report-ok { color: var(--ink) !important; font-weight: 500; }
@media (max-width: 640px) {
  .report { grid-template-columns: 1fr; padding: 24px 20px; }
  .report-cover { width: 150px; }
  .vposter.cover { width: 88px; }
}

/* ---------- value-first layout ---------- */
.top-inner { justify-content: space-between; }
.top-actions { display: flex; align-items: center; gap: 18px; }
.top-link { font-size: 15px; font-weight: 600; color: var(--ink); text-decoration: none; }
.top-link:hover { color: var(--red-text); }
.hero h1 { max-width: 12ch; }
.hero-pick { margin-top: 26px; scroll-margin-top: 140px; }
.pick-label { margin: 0 0 10px; font-weight: 600; font-size: 15px; }
.hero-pick .chips { margin: 0; }
.hero .week-updated { margin-top: 18px; }
.toc b { margin-left: 5px; min-width: 20px; height: 20px; padding: 0 6px; border-radius: 999px; background: var(--surface); font-size: 12px; display: inline-grid; place-items: center; color: var(--ink); }
.toc b:empty { display: none; }

.moves { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.move { position: relative; display: flex; flex-direction: column; gap: 8px; padding: 24px 22px 20px; border-radius: 20px; background: #fff; border: 1px solid var(--line); box-shadow: 0 18px 40px -30px rgba(23,23,31,.35); }
.move-n { position: absolute; top: 18px; right: 20px; font: 800 40px/1 var(--display); color: #ececf2; }
.move-k { font-size: 14px; font-weight: 600; color: var(--red-text); }
.move h3 { font-size: 21px; line-height: 1.2; padding-right: 36px; }
.move h3 .artist { font-weight: 500; font-size: 16px; color: var(--muted); }
.move p { margin: 0; color: var(--muted); font-size: 16px; flex-grow: 1; }
.move .links { margin-top: 4px; }
.move-cta { background: var(--surface); border-style: dashed; box-shadow: none; }
.week-sum { margin-top: 18px; padding: 14px 18px; border-radius: 14px; background: var(--surface); }
.week-sum summary { cursor: pointer; font-weight: 600; min-height: 24px; }
.week-sum p { margin: 10px 0 0; color: var(--muted); }
.idea .badges { margin: 0; }
.idea .badges .cat { margin: 0; }
.copy { padding: 0; border: 0; background: none; cursor: pointer; font-family: var(--body); }
@media (max-width: 960px) { .moves { grid-template-columns: 1fr; } }
@media (max-width: 640px) {
  .top-link { display: none; }
  .hero-pick .chips { flex-wrap: nowrap; overflow-x: auto; margin: 0 -16px; padding: 0 16px 4px; scrollbar-width: none; }
  .hero-pick .chip { flex: none; }
}
.hero > * { min-width: 0; }

/* ---------- sade ana sayfa ---------- */
.see-all { font-size: 15px; font-weight: 600; color: var(--red-text); text-decoration: none; white-space: nowrap; }
.see-all:hover { text-decoration: underline; }
.btn-sm { min-height: 40px; padding: 0 16px; font-size: 14px; align-self: flex-start; }
.moves { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.move { padding: 0; overflow: hidden; gap: 0; }
.move .move-n { display: none; }
.move-media { position: relative; display: block; width: 100%; aspect-ratio: 16 / 10; border: 0; border-radius: 0; overflow: hidden; background: #e9e9ef; }
.move-media.vposter { max-width: none; }
.move-body { display: flex; flex-direction: column; gap: 8px; padding: 18px 20px 20px; flex-grow: 1; }
.move-k { display: flex; align-items: center; gap: 8px; }
.move-k b { display: inline-grid; place-items: center; width: 26px; height: 26px; border-radius: 50%; background: var(--red); color: #fff; font: 800 14px var(--display); }
.move h3 { padding-right: 0; }
.move p { display: -webkit-box; -webkit-line-clamp: 3; -webkit-box-orient: vertical; overflow: hidden; }
.move-idea .move-body { background: var(--surface); }
.reel[hidden] { display: none !important; }
#viralList .reel { display: contents; }
.daily li { display: block; padding: 0; }
.daily li a { display: grid; grid-template-columns: 90px minmax(0, 1fr) auto; gap: 18px; align-items: center; padding: 18px 0; text-decoration: none; color: inherit; }
.daily li a:hover .daily-title { text-decoration: underline; text-underline-offset: 3px; }
.daily-body { display: flex; flex-direction: column; gap: 4px; min-width: 0; }
.daily-title { font: 700 18px/1.3 var(--display); }
.daily-short { color: var(--muted); font-size: 15px; display: -webkit-box; -webkit-line-clamp: 1; -webkit-box-orient: vertical; overflow: hidden; }
.daily-go { font-weight: 600; color: var(--red-text); font-size: 15px; }
@media (max-width: 640px) {
  .daily li a { grid-template-columns: 1fr; gap: 4px; }
  .daily-go { display: none; }
  .moves { gap: 14px; }
}

/* yatay raflar */
.shelf { display: grid; grid-auto-flow: column; grid-auto-columns: 230px; grid-template-columns: none; gap: 18px; overflow-x: auto; scroll-snap-type: x mandatory; padding-bottom: 10px; margin-right: -24px; padding-right: 24px; scrollbar-width: thin; }
.shelf .pcard { scroll-snap-align: start; }
.idea-more { display: flex; flex-direction: column; justify-content: center; gap: 6px; text-decoration: none; color: inherit; border: 1px dashed #c9c9d3; background: #fff; }
.idea-more b { font: 700 20px var(--display); }
.idea-more span { color: var(--muted); font-size: 15px; }
@media (max-width: 640px) { .shelf { grid-auto-columns: 72%; margin-right: -16px; padding-right: 16px; } }

/* =========================================================
   GÖRÜNÜRLÜK DÜZENLEMESİ — büyük yazı, net butonlar, bantlar
   ========================================================= */
body { font-size: 18px; }
.rail { display: none !important; }
.layout { grid-template-columns: minmax(0, 1fr) !important; max-width: 1240px !important; gap: 0; }
main { padding-bottom: 120px; }

/* bölüm bantları: tam genişlik arka plan */
.band { position: relative; padding: 64px 0 56px; }
.band::before { content: ""; position: absolute; inset: 0 calc(50% - 50vw); background: var(--band-bg, transparent); z-index: -1; }
.band-soft { --band-bg: #f5f5f8; }
.band-warm { --band-bg: #fff4f2; }
.block-head { display: grid; grid-template-columns: minmax(0, 1fr) auto; align-items: end; gap: 8px 24px; border: 0; padding-bottom: 0; margin-bottom: 30px; }
.block-head h2 { font-size: clamp(32px, 4vw, 48px); font-weight: 800; letter-spacing: -0.025em; grid-column: 1; }
.block-head .sec-desc, .block-head > p { grid-column: 1; margin: 0; max-width: 60ch; color: var(--muted); font-size: 18px; }
.block-head .see-all { grid-column: 2; grid-row: 1 / span 2; align-self: end; display: inline-flex; align-items: center; min-height: 48px; padding: 0 22px; border-radius: 999px; background: var(--ink); color: #fff; font-size: 16px; text-decoration: none; }
.block-head .see-all:hover { background: #2d2d3a; text-decoration: none; }
#bugun .block-head > p { display: flex; gap: 14px; align-items: center; }

/* hero */
.hero { padding-top: 56px; }
.hero h1 { font-size: clamp(48px, 7vw, 92px); }
.hero .summary { font-size: 21px; color: var(--ink); opacity: .8; }
.hero-pick { padding: 22px; border-radius: 22px; background: #fff; border: 2px solid var(--ink); box-shadow: 6px 6px 0 var(--ink); max-width: 640px; }
.pick-label { font: 800 20px var(--display); margin-bottom: 14px; }
.chip { min-height: 50px; padding: 0 20px; font-size: 16px; font-weight: 600; border-width: 1.5px; border-color: #d4d4dd; }
.chip[aria-pressed="true"] { background: var(--red); border-color: var(--red); color: #fff; }

/* menü */
.toc a { font-size: 15px; font-weight: 600; color: var(--ink); min-height: 50px; }
.toc a:hover { background: var(--surface); }

/* kart ızgarası (kaydırma yok, hepsi görünür) */
.grid-home { display: grid; grid-template-columns: repeat(auto-fill, minmax(230px, 1fr)); gap: 32px 22px; }
.pcard { background: #fff; border-radius: 22px; padding: 10px; border: 1px solid var(--line); box-shadow: 0 16px 40px -28px rgba(23,23,31,.35); transition: transform .15s, box-shadow .15s; }
.pcard:hover { transform: translateY(-3px); box-shadow: 0 22px 50px -26px rgba(23,23,31,.45); }
@media (prefers-reduced-motion: reduce) { .pcard { transition: none; } .pcard:hover { transform: none; } }
.card-media { aspect-ratio: 4 / 5; border-radius: 16px; }
.pcard-body { padding: 14px 6px 6px; gap: 8px; flex-grow: 1; }
.pcard-title { font-size: 21px; }
.pcard-short { font-size: 16px; color: var(--ink); opacity: .75; -webkit-line-clamp: 3; }
.pcard-btn { display: flex; align-items: center; justify-content: center; min-height: 48px; margin-top: auto; border-radius: 14px; background: var(--ink); color: #fff; font-weight: 600; font-size: 16px; }
.pcard:hover .pcard-btn { background: var(--red); }
.pcard:hover .pcard-title { text-decoration: none; }
.badge { height: 28px; font-size: 13px; padding: 0 11px; }
.vid-tag { position: absolute; left: 10px; top: 10px; z-index: 2; padding: 4px 10px; border-radius: 999px; background: rgba(255,255,255,.95); color: var(--ink); font-size: 13px; font-weight: 700; }
.pcard .vp-play { width: 60px; height: 60px; }

/* tasarlanmış kapaklar (videosu olmayan) */
.tile { align-items: flex-start; justify-content: space-between; padding: 18px; gap: 10px; text-align: left; }
.tile-type { display: inline-flex; align-items: center; gap: 8px; font-size: 13px; font-weight: 700; padding: 6px 10px; border-radius: 999px; background: rgba(255,255,255,.9); color: var(--ink); }
.tile-type svg { width: 18px; height: 18px; }
.tile-title { font: 800 clamp(22px, 2.4vw, 30px)/1.05 var(--display); letter-spacing: -0.02em; color: inherit; }
.tile-sub { font-size: 15px; font-weight: 600; opacity: .8; margin-top: -4px; }
.tile-muzik { background: #17171f; color: #fff; }
.tile-viral { background: var(--red); color: #fff; }
.tile-gundem { background: #2a45b8; color: #fff; }
.tile-gunluk { background: #ffb020; color: #17171f; }
.tile-lg .tile-title { font-size: 40px; }
.tt-crop { position: absolute; inset: 0; overflow: hidden; pointer-events: none; background: #000; }
.tt-crop iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; }

/* 3 hamle */
.moves { gap: 22px; }
.move { border: 2px solid var(--ink); box-shadow: 6px 6px 0 var(--ink); border-radius: 22px; }
.move-media { aspect-ratio: 4 / 3; }
.move-k { font-size: 15px; color: var(--ink); font-weight: 700; }
.move-k b { width: 32px; height: 32px; font-size: 16px; }
.move h3 { font-size: 24px; }
.move p { font-size: 17px; color: var(--ink); opacity: .75; }
.btn-sm { min-height: 50px; padding: 0 22px; font-size: 16px; align-self: stretch; margin-top: auto; }
.move-idea .move-body { background: #fff; }

/* fikirler */
.ideas { gap: 18px; }
.idea { background: #fff; border: 1px solid var(--line); padding: 24px; }
.idea h3 { font-size: 22px; }
.idea p { font-size: 17px; }
.idea .copy { display: inline-flex; align-items: center; justify-content: center; min-height: 46px; padding: 0 18px; border-radius: 12px; background: var(--ink); color: #fff; font-size: 15px; font-weight: 600; text-decoration: none; }
.idea .copy:hover { background: var(--red); text-decoration: none; }

/* son gelişmeler */
.daily { background: #fff; border-radius: 22px; border: 1px solid var(--line); padding: 4px 22px; }
.daily li a { padding: 20px 0; }
.daily-title { font-size: 20px; }
.daily-go { display: inline-flex; align-items: center; min-height: 42px; padding: 0 16px; border-radius: 999px; background: var(--surface); color: var(--ink); }
.daily li a:hover .daily-go { background: var(--ink); color: #fff; }

/* banner (içerik arası) */
.inline-banner { margin-top: 0; border-radius: 24px; padding: 32px; }
.inline-banner h4 { font-size: 30px; }
.inline-banner p { font-size: 17px; }
.inline-banner .btn { min-height: 52px; padding: 0 26px; font-size: 16px; }

@media (max-width: 640px) {
  body { font-size: 17px; }
  .band { padding: 44px 0 40px; }
  .block-head { grid-template-columns: 1fr; }
  .block-head .see-all { grid-column: 1; grid-row: auto; justify-self: start; min-height: 44px; }
  .hero-pick { padding: 16px; box-shadow: 4px 4px 0 var(--ink); }
  .grid-home { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 14px; }
  .pcard { padding: 6px; border-radius: 18px; }
  .pcard-title { font-size: 17px; }
  .pcard-short { display: none; }
  .pcard-btn { min-height: 42px; font-size: 14px; border-radius: 12px; }
  .badges .badge:not(:first-child) { display: none; }
  .tile { padding: 12px; }
  .tile-title { font-size: 19px; }
  .move { box-shadow: 4px 4px 0 var(--ink); }
  .daily { padding: 0 16px; }
}
html, body { overflow-x: clip; }
@media (max-width: 960px) { .moves { grid-template-columns: 1fr; } .move { display: grid; grid-template-columns: 160px minmax(0, 1fr); } .move-media { aspect-ratio: auto; height: 100%; min-height: 200px; } .move-idea { display: flex; } }
@media (max-width: 520px) { .move { grid-template-columns: 1fr; } .move-media { aspect-ratio: 16 / 10; min-height: 0; } }

/* =========================================================
   DERİNLİK: analiz, plan, radar, yöntem
   ========================================================= */
.letter { --band-bg: #17171f; color: #fff; }
.letter-wrap { display: grid; grid-template-columns: minmax(0, 1fr) 320px; gap: 48px; }
.letter-head { grid-column: 1 / -1; }
.letter-k { display: inline-block; margin-bottom: 14px; padding: 6px 12px; border-radius: 999px; background: var(--red); color: #fff; font-size: 13px; font-weight: 700; letter-spacing: .02em; }
.letter h2 { font-size: clamp(30px, 3.6vw, 46px); font-weight: 800; letter-spacing: -0.025em; line-height: 1.08; max-width: 24ch; }
.letter-body p { font-size: 18px; line-height: 1.7; color: rgba(255,255,255,.86); margin: 0 0 18px; max-width: 64ch; }
.letter-body p.lead { font-size: 21px; color: #fff; }
.letter-aside { display: flex; flex-direction: column; gap: 18px; }
.avoid, .predict { padding: 22px; border-radius: 18px; background: rgba(255,255,255,.06); border: 1px solid rgba(255,255,255,.12); }
.avoid h3, .predict h3 { font-size: 16px; margin-bottom: 10px; color: #ffb3ab; }
.predict h3 { color: #9fe3b7; }
.avoid ul { margin: 0; padding-left: 18px; display: grid; gap: 8px; font-size: 15px; color: rgba(255,255,255,.85); }
.predict p { margin: 0; font-size: 15px; color: rgba(255,255,255,.85); }
.letter-sig { margin: 0; font: 700 18px var(--display); color: rgba(255,255,255,.7); }

.plan-actions { grid-column: 2; grid-row: 1 / span 2; align-self: end; }
.plan-actions .see-all { border: 0; cursor: pointer; font-family: var(--body); }
.plan { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; }
.plan-day { display: grid; grid-template-columns: 150px minmax(0, 1fr); gap: 20px; padding: 20px 22px; border-radius: 18px; background: #fff; border: 1px solid var(--line); }
.plan-when { display: flex; flex-direction: column; gap: 8px; align-items: flex-start; }
.plan-when b { font: 800 20px var(--display); }
.plan-type { padding: 4px 10px; border-radius: 999px; font-size: 13px; font-weight: 700; background: var(--surface); }
.plan-type.t-reels { background: var(--red); color: #fff; }
.plan-type.t-karusel { background: #2a45b8; color: #fff; }
.plan-type.t-story { background: #ffb020; color: #17171f; }
.plan-body h3 { font-size: 20px; margin-bottom: 4px; }
.plan-body p { margin: 0; color: var(--muted); font-size: 16px; }
.plan-hook { margin-top: 6px !important; color: var(--ink) !important; font-weight: 500; }
.plan-body .open { margin-top: 8px; }

.radar { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.radar-col { padding: 22px; border-radius: 20px; background: #fff; border: 1px solid var(--line); border-top: 6px solid var(--line); }
.radar-col.up { border-top-color: #1fa855; } .radar-col.peak { border-top-color: #ffb020; } .radar-col.down { border-top-color: #8a8a99; }
.radar-col h3 { font-size: 22px; } .radar-col > p { margin: 4px 0 14px; color: var(--muted); font-size: 15px; }
.radar-item { display: flex; flex-direction: column; gap: 2px; padding: 12px 14px; margin-top: 8px; border-radius: 12px; background: var(--surface); text-decoration: none; color: inherit; }
.radar-item:hover { background: #e9e9ef; }
.radar-item b { font: 700 17px var(--display); } .radar-item span { font-size: 14px; color: var(--muted); }
.radar-empty { display: block; padding: 12px 14px; color: var(--muted); font-size: 15px; border: 1px dashed var(--line); border-radius: 12px; }

.method { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; margin-bottom: 28px; }
.method-item { padding: 22px; border-radius: 18px; background: #fff; border: 1px solid var(--line); }
.method-item b { display: block; font: 800 22px var(--display); margin-bottom: 8px; }
.method-item p { margin: 0; color: var(--muted); font-size: 15px; }
.author { display: grid; grid-template-columns: 120px minmax(0, 1fr); gap: 24px; align-items: center; padding: 28px; border-radius: 22px; background: var(--ink); color: #fff; }
.author-mark { width: 120px; height: 120px; border-radius: 50%; background: #fff; display: grid; place-items: center; }
.author h3 { font-size: 26px; } .author-role { margin: 2px 0 10px; color: var(--red); font-weight: 600; }
.author p { margin: 0; color: rgba(255,255,255,.85); }
.author .open { color: #ffb3ab; }

.shots { margin: 10px 0 0; padding-left: 20px; font-size: 15px; display: grid; gap: 4px; color: var(--ink); }
.idea-hook { font-size: 15px; } .idea-warn { font-size: 14px; color: var(--red-text); }
.badge.when { background: #fff4e0; color: #8a4b00; }

@media (max-width: 960px) { .letter-wrap { grid-template-columns: 1fr; gap: 24px; } .radar { grid-template-columns: 1fr; } .method { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 640px) {
  .plan-day { grid-template-columns: 1fr; gap: 10px; padding: 16px; }
  .plan-when { flex-direction: row; align-items: center; }
  .method { grid-template-columns: 1fr; }
  .author { grid-template-columns: 1fr; text-align: left; }
  .plan-actions { grid-column: 1; grid-row: auto; justify-self: start; }
}

/* ---------- ReelsKlon marka rengi: reelsklon.com'a giden her yer ---------- */
:root { --rk-bg: #0E0E10; --rk-lime: #D4F75A; --rk-font: "Unbounded", var(--display); }
.rk-word { font-family: var(--rk-font); font-weight: 800; letter-spacing: -0.02em; }
.rk-word b, .rk-k { color: var(--rk-lime); font-weight: 800; }
.banner[href*="reelsklon.com"] { background: var(--rk-bg); color: #fff; border: 1px solid rgba(212,247,90,.25); }
.banner[href*="reelsklon.com"] .from { color: var(--rk-lime); opacity: 1; }
.banner[href*="reelsklon.com"] .btn { background: var(--rk-lime); color: var(--rk-bg); }
.banner[href*="reelsklon.com"]:hover .btn { background: #e3ff7d; }
.banner[href*="reelsklon.com"] h4 { font-family: var(--rk-font); font-weight: 800; }
#stickyBar .sticky[href*="reelsklon.com"] { background: var(--rk-bg); border: 1px solid rgba(212,247,90,.3); }
#stickyBar .sticky[href*="reelsklon.com"] .btn { background: var(--rk-lime); color: var(--rk-bg); }
.cta-box.rk, .side-cta.rk { background: var(--rk-bg); color: #fff; border: 1px solid rgba(212,247,90,.25); }
.cta-box.rk h3, .side-cta.rk h3 { color: #fff; } .cta-box.rk p, .side-cta.rk p { color: rgba(255,255,255,.78); }
.cta-box.rk .btn, .side-cta.rk .btn { background: var(--rk-lime); color: var(--rk-bg); }
.cta-box.rk .rk-word, .side-cta.rk .rk-word { display: block; margin-bottom: 4px; } .side-cta.rk .rk-word { font-size: 14px; }
a.btn[href*="reelsklon.com"] { background: var(--rk-lime); color: var(--rk-bg); }
@media (max-width: 760px) {
  .bnav a[href*="reelsklon.com"] { color: var(--rk-bg); }
  .bnav a[href*="reelsklon.com"] svg { background: var(--rk-bg); color: var(--rk-lime); border-radius: 8px; padding: 3px; width: 28px; height: 28px; }
}

/* ---------- ReelsKlon kampanya pop-up ---------- */
.rkp { position: fixed; inset: 0; z-index: 70; display: grid; place-items: center; padding: 16px; background: rgba(14,14,16,.62); backdrop-filter: blur(4px); opacity: 0; transition: opacity .25s; }
.rkp.show { opacity: 1; }
.rkp-box { position: relative; width: min(440px, 100%); max-height: calc(100vh - 32px); overflow: auto; padding: 30px 26px 24px; border-radius: 24px; background: var(--rk-bg); color: #fff; text-align: center; border: 1px solid rgba(212,247,90,.3); box-shadow: 0 30px 80px -20px rgba(0,0,0,.6); transform: translateY(14px) scale(.98); transition: transform .3s; }
.rkp.show .rkp-box { transform: none; }
.rkp-x { position: absolute; top: 10px; right: 10px; width: 44px; height: 44px; border: 0; border-radius: 999px; background: rgba(255,255,255,.08); color: #fff; font-size: 22px; line-height: 1; cursor: pointer; }
.rkp-x:hover { background: rgba(255,255,255,.16); }
.rkp .rk-word { font-size: 26px; display: block; margin-bottom: 14px; }
.rkp-tag { display: inline-block; padding: 5px 12px; border-radius: 999px; background: rgba(212,247,90,.14); color: var(--rk-lime); font-size: 13px; font-weight: 700; letter-spacing: .02em; }
.rkp h2 { font-family: var(--body); font-size: 19px; font-weight: 600; line-height: 1.35; margin: 14px 0 12px; color: rgba(255,255,255,.9); }
.rkp-price { display: flex; align-items: baseline; justify-content: center; gap: 14px; margin: 4px 0 18px; }
.rkp-price s { font-size: 22px; color: rgba(255,255,255,.5); text-decoration-thickness: 2px; text-decoration-color: #ff5b4d; }
.rkp-price strong { font-family: var(--rk-font); font-size: 46px; line-height: 1; color: var(--rk-lime); font-weight: 800; }
.rkp-cd { display: grid; grid-template-columns: repeat(4, 1fr); gap: 8px; margin: 0 0 8px; }
.rkp-cd div { padding: 10px 4px 8px; border-radius: 14px; background: rgba(255,255,255,.06); }
.rkp-cd b { display: block; font-family: var(--rk-font); font-size: 26px; line-height: 1.1; font-variant-numeric: tabular-nums; }
.rkp-cd span { font-size: 12px; color: rgba(255,255,255,.6); }
.rkp-end { font-size: 13px; color: rgba(255,255,255,.6); margin: 0 0 18px; }
.rkp .btn { width: 100%; min-height: 52px; font-size: 17px; font-weight: 700; background: var(--rk-lime); color: var(--rk-bg); }
.rkp .btn:hover { background: #e3ff7d; }
.rkp-later { margin-top: 10px; background: none; border: 0; color: rgba(255,255,255,.6); font: 500 14px var(--body); cursor: pointer; min-height: 44px; }
.rkp-later:hover { color: #fff; }
@media (prefers-reduced-motion: reduce) { .rkp, .rkp-box { transition: none; } }